

UX/UI DESIGNER
Hi!
I'm Ian Nyabuto.
I design products that solve business problems without making users think harder.
I approach design as a product partner rather than a screen designer. From research and strategy to interaction design and usability testing, I work backwards from user problems and business outcomes to create experiences that are simple, accessible, and practical to build.
My background in sales taught me how people make decisions.
UX taught me how to design for them.
Skills
Research
User Research
Personas
Journey Mapping
Information Architecture
Usability Testing
Design
Prototyping
Interaction Design
Mobile Design
Wireframing
Visual Design
Responsive Design
Accessibility
Product
Product Strategy
Design Systems
Cross-functional Collaboration
Developer Handoff
Design Documentation
Tools
Figma
FigJam
Miro
Framer
How My Projects Take Shape
Every great product starts with understanding the users, their challenges, and the opportunities hidden inside those challenges. My process turns that understanding into products that are clear, scalable, and meaningful.
01 — DISCOVER
User research
Market analysis
Problem framing
02 — DEFINE
User flows
Journey mapping
Product strategy
03 — DESIGN
Wireframes
Prototyping
Design systems
04 — VALIDATE
Usability testing
Feedback analysis
Accessibility reviews
05 — DELIVER
Clear
Useful
Scalable
Process note
Designing a trusted digital real estate ecosystem for Kenya
Real Estate
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Reimagining Personal Wealth Management for Mobile
Finance
↗
Redefining Digital Asset Management Through Security, Intelligence, and Simplicity
FinTech / Cryptocurrency Wallet
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FINTECH
Finance
↗
Designing Appetite, From First Craving to Doorstep
Food & Beverage
↗
MUSIC
Entertainment
↗
TECH
Web Design · Product Landing Page
↗
Your portfolio. Crystal clear.
Fintech · Crypto
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